Privacy Policy
Effective date: October 15, 2026
1. Who We Are
Fifth + Vine is operated by Fifth & Vine Inc. We provide growth operations and AI-assisted communication workflows for home service businesses. Our website is located at https://fifthandvine.co.
If you have questions about this Privacy Policy or your personal information, please contact us at hello@fifthandvine.co.
2. Information We Collect
Information you provide directly
When you submit an inquiry, request a consultation, or book an appointment through our website or booking calendar, we may collect:
- First and last name
- Email address
- Phone number (including mobile phone number)
- Business name and type
- Service preferences and notes you provide
Information collected automatically
When you visit our website, we may automatically collect certain information about your device and browsing activity, including:
- IP address and general geographic region
- Browser type and version
- Device type and operating system
- Pages visited, time on site, and referring URLs
- Marketing attribution parameters (e.g., UTM parameters from advertising campaigns), stored temporarily in your browser’s session storage
Information from booking and communication workflows
If you book a consultation or appointment through our calendar system, we collect the information submitted during that process, including your contact details, appointment preferences, and any SMS communication consent choices you make during booking.
3. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and fulfill consultation or service requests
- Schedule and confirm appointments
- Send appointment confirmations, reminders, follow-up messages, and other service-related communications
- Send marketing communications where you have separately provided consent
- Improve our website, services, and communications
- Analyze website traffic and marketing performance using aggregated analytics data
- Comply with applicable laws and legal obligations
4. SMS and Text Message Communications
Mobile phone numbers collected through our website and booking workflows will not be sold, rented, or shared with any third party or affiliate for their own marketing or promotional purposes. SMS opt-in data and messaging consent will not be used for any purpose other than delivering the communications you have authorized.
When you provide your mobile phone number and consent to receive SMS messages during our booking process, we use that information to send you appointment confirmations, reminders, and follow-up messages related to your service inquiry. Where you have separately authorized marketing communications, we may also send promotional messages.
SMS messages are delivered through GoHighLevel, a third-party platform we use to manage customer communications. GoHighLevel processes your contact information and message content solely to deliver messages on our behalf and is contractually restricted from using that information for its own marketing purposes.
Consent to receive SMS messages is not required as a condition of purchasing any goods or services.
You may opt out of SMS communications at any time by replying STOP to any message you receive from us. After opting out, you will receive a confirmation message and no further messages will be sent. You may reply HELP for assistance. Standard message and data rates may apply. Message frequency varies based on your service interactions and authorizations.
5. Information We Share
We do not sell your personal information. We do not share your personal information with third parties for their own marketing or advertising purposes.
We may share your information with service providers who help us operate our business, including:
- GoHighLevel — CRM, calendar scheduling, and SMS/text message delivery. GoHighLevel processes customer contact data and communications on our behalf.
- Google Analytics (GA4) — Website analytics using anonymized and aggregated usage data.
- Vercel — Website hosting and infrastructure.
Each service provider is limited to using your information only to deliver services on our behalf and is subject to appropriate confidentiality and data protection obligations.
We may also disclose your information if required by law, legal process, or governmental authority, or to protect our rights, property, or the safety of our users.
6. Cookies and Analytics
Our website uses Google Analytics (GA4) to understand how visitors use the site. GA4 may use cookies and similar technologies to collect information about your visits, pages viewed, and interactions. This data is processed by Google in accordance with Google’s privacy policies.
We also store marketing attribution data (UTM parameters) in your browser’s session storage for the duration of your browsing session. This data is used to understand which marketing channels bring visitors to our website and is cleared when you close your browser tab.
You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on or by adjusting your browser’s cookie settings.
7. Data Retention
We retain personal information for as long as necessary to provide our services, fulfill the purposes described in this policy, and comply with applicable legal obligations. When information is no longer needed, we take steps to securely delete or de-identify it.
8. Data Security
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our service providers maintain their own security programs in accordance with industry standards.
No method of electronic transmission or storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.
9. Your Rights and Choices
You may request to:
- Access the personal information we hold about you
- Correct inaccurate information
- Delete your personal information, subject to certain legal exceptions
- Opt out of marketing communications at any time
To make a request, please contact us at hello@fifthandvine.co. We will respond to verifiable requests within a reasonable timeframe.
To opt out of SMS messages, reply STOP to any text message you receive from us. You will receive a confirmation message and no further messages will be sent. To opt out of email communications, follow the unsubscribe instructions included in any marketing email.
10. Children’s Privacy
Our website and services are intended for adults and business owners. We do not knowingly collect personal information from children under the age of 13. If we learn that we have inadvertently collected such information, we will take steps to delete it promptly.
11. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us:
Fifth + Vine
4916 Prospect Ave, Cincinnati, OH 45242
Email: hello@fifthandvine.co
Website: fifthandvine.co
12. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will revise the effective date at the top of this page. We encourage you to review this policy periodically.